This privacy policy discloses the privacy practices for this website. This privacy policy applies solely to information collected by this web site. It will notify you of the following:

  • What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent any personally identifiable information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your personally identifiable information with any third party outside of our organization, except to fulfill your request, e.g., if you place an order with us. We can share your non-personally identifiable information with others to improve our website and marketing efforts.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Communications With Us

By engaging in email, online and telephone communications with us, you consent to the retention and recording of such communications for the purposes of quality control, customer service, and our other business operations. Please be advised that all calls with our representatives may be monitored or recorded. We expect that the telephones and telephone numbers used by you are for your business reasons, as well.

By providing us your cellular telephone number, you agree that SMI Diamonds may contact you using automatic dialing equipment or prerecorded and artificial voice for the purpose of asking for feedback on your experience and advising you of additional products and services that may be of interest to you. Your consent is not a condition of purchasing any of our products and services and you can instead call us at the number provided on our website or send us an email.

​​​​​​​Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, sales or customer service) are granted access to identifiable information. The computers/servers in which we store identifiable information are kept in a secure environment.


We share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person.


We request information from you in order to open an account on our website. To use our My Account features, you must provide contact information (like name and email address). We may use this information to keep you informed of our products, services, events, and promotions. We will not sell or rent any personally identifiable information to anyone. We will only use this information in accordance with this Privacy Policy.


We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.


This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


Our Privacy Policy may change from time to time and all updates will be posted on this page.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Kimberly Compliance

At SMI Diamonds, we desire to conduct business in a way that displays integrity and social responsibility.  Because of this commitment, we must address the issue of conflict diamonds. As you know, the trade in these illicit stones has contributed to devastating conflicts in countries such as Angola, Cote d’Ivoire, the Democratic republic of Congo and Sierre Leone.  It is vitally important to us that we can assure our customers that we have no part, even indirectly, in this tragedy.

Leading organizations in our industry agreed in 2002 on a voluntary program of self-regulation to complement the Kimberley Process Certification Scheme, created by the governments of nations involved in the diamond trade. SMI Diamonds fully supports the industry’s self-regulation program, which tracks diamonds after they are Kimberley-certified.

The core of that program is a chain of warranties that follows rough diamonds, polished diamonds, and jewelry containing diamonds throughout the supply chain. It requires that every time diamonds – loose or set in jewelry – change hands, the seller will affirm on the invoice that they were obtained from legitimate sources. 

SMI Diamonds ensures: 

​​​​​​​The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions. The seller hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds. 

We appreciate your business and should you have any further questions, feel free to contact our office.


Contact Details

Please contact us if you have any questions or concerns. Our contact details are as follows:

(800) 547-1970

111 2nd Street W,
Wabasha, MN 55981

You can also contact us through the feedback form available on our Site.


Effective Date: 2nd day of January 2023